Investors ignore water scarcity at their peril âŠ. They noted: âWater appears to be ubiquitous, until one realises all of these industries are almost entirely dependent on the same type of water â freshwater, as opposed to ocean water â in direct competition with human consumption.â (LINK) âŠ.. Investors ignore water scarcity at their perilDME GmbH2017-04-11T13:26:35+02:00