THE desalination plant at Tugun has revved up to full capacity, producing 15 per cent of southeast Queensland’s water supply at a time when two-thirds of the state is in drought.

It comes as the State Government launches a new campaign called “Every Drop Counts”, urging Gold Coasters to limit their water consumption by cutting usage by 25 per cent to 150 litres per person per day.

Gold Coasters are the thirstiest water consumers in the southeast, using 182 litres every day, well above the 169-litre average.

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